TheTMSWay Blog

A recent report from ABI Research reveals the Asia Pacific region to lead the world in mobile marketing and advertising with global mobile marketing spending expected to reach more than $16 billion in 2011.

Question like — Why has mobile marketing and advertising been more widely adopted in some Asian countries than elsewhere? — the mobile marketing and advertising report has provided some aspects that affect to the market-consumer’s quick embrace to the new trend.

Most broadband-enabled countries such as Japan and Korea are on top list in which SMS text messaging, ad-supporting games and applications downloads, and mobile web are widely adopted, added the consumers’ knowledge to the following services. Read more

Tags: asia pacific mobile marketing and advertising, market research, mobile news, mobile promotion, mobile research, mobile tech, mobile web, new advertising trend, personal offers

This entry was posted on Wednesday, May 27th, 2009 at 11:02 am and is filed under Headlines, Mobile Internet, business, internet marketing, mobile advertising, mobile marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.