HONG KONG - Senior vice-president of Fox One Stop Media at Star TV, Jonathan Ellis (pictured), is departing the network to assume the role of CEO of TheTMSway, a Hong Kong-based mobile-technology company. In his new role, Ellis will manage the company’s strategy and business development. He will work closely with TheTMSWay’s co-founder, Frederick Saurat and Bernhard Glock, the former vice-president of global media and communication at Procter & Gamble who joined the company as non-executive director earlier this year.

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HONG KONG - The Hong Kong International Film Festival (HKIFF) hired mobile-technology provider TheTMSway to create a mobile portal for the event across the region to promote its featured films.

According to TheTMSWay, the company built a mobile portal that includes more than 70 trailers of films featured at the 17-day festival, as well as news updates and a real-time HKIFF Twitter feed.

The site is accessible to all mobile users via mobile internet browsers and allows audiences to both stream and download video clips.

HONG KONG – Bernhard Glock (pictured), former vice-president of global media and communication at Procter & Gamble, has joined the Hong Kong-based mobile technology company TheTMSway as non-executive director.

Glock assumes the role to help TheTMSway globally expand from Asia and advance its 'Media to Mobile' platform. He will help develop mobile platforms and monetisation strategies for brands and marketers.

Bernhard Glock has joined Hong Kong-based TheTMSway as a non executive director.

Glock, the former media chief at Procter & Gamble and current president of the World Federation of Advertisers, will help the company with its global expansion plans and customising its “Media to Mobile” platform of services.

Brands using social media to engage in conversation with consumers can now include a TMS tiny URL in a post which will link to a widget where consumers can “opt in” using their cell # to receive a mobile offer via a free message alert. The service is available in 160 countries.

Brands using social media to engage in conversation with consumers can now include a TMS tiny URL in a post which will link to a widget where consumers can “opt in” using their cell # to receive a mobile offer via a free message alert. The service is available in 160 countries.

ADOTAS - Behold, the missing link! TMSway has created a tunnel between social media and mobile couponing. At TMSfactory, brands can build a widget to be placed within a social media campaign; a user can “opt in, “enter his or her phone number and receive offers via text messages.

Brands using such sites can engage with consumers by using a TMS tiny URL in a post which in turn will link to a widget for consumers to opt-in. The service is available in 160 countries.“Actually we can see the migration of a majority of international and local brands to social media like…

From TheTMSway Ltd., the Hong Kong based company mobile content developer/provider that gave the world TMSFactory - the evolutionary self-service mobile marketing platform that lets local marketers and enterprise owners to conveniently create marketing and advertising offers via mobile phones, (including the likes of Blackberry and iPhone) comes the new zest to their line up that’s sure to raise the bar on strategic marketing and advertising campaigns a notch higher.

Hong-Kong based Mobile marketing solution provider, TMSfactory.com has unveiled a new version of its Freemium service incorporating simple tools to build SMS campaigns. TMSfactory says the new version which uses shortcode technology enables real time interaction between media and mobile internet.

For the third season of NBC's Heroes TV series, STAR TV has extended its promotion to Asia, targeting young and adult followers of the TV show who are also visible on social networks. The TMS Way Ltd. developed a mobile site for the promotion with videos of the third-season episodes, galleries, plot.

TheTMSway is a Hong Kong based mobile marketing company, specialising in brands and advertising agencies. The company is aiming to include merchants and retailers among its clientel by launching three new mobile coupon services. The services will deliver discounts, promtions, invitations and rewards to mobile consumers, directly from a mobile campaign.

Investing in mobile TV now makes sense, according to founder of TheTMSWay Frederick Saurat. “In a downturn economy there are opportunities to gain market share, and mobile, more than any media, offers ways to collect and manage data,” he says.

Kraft Foods' Toblerone has lunched the ‘Play it, Forward it, Share the Gratitude' mobile promotion targeting the digital generation -- students and young workers.

HONG KONG - French TV channel TV5Monde is extending its news and sports content - in particular French football and rugby league - to mobile and Facebook users. The pilot service is now available in more than 40 countries in Asia and the Middle East starting this week.

ASIA-PACIFIC - French TV network TV5Monde has unveiled a free bilingual mobile portal for users in Asia-Pacific that will reportedly offer a range of tools and services to support its cable and satellite distribution. In a statement, the company said the mobile platform, developed in conjunction with Hong Kong consultancy The TMS Way, would facilitate access to new, and in particular younger, audiences, as well as building loyalty with current subscribers.

I was out prowling the net just to pass out a boring Sunday, when I found this site: http://www.tmsfactory.com and the TMS Factory media to mobile platform. Figured, just have to share with you enterprise owners the good stuff which can land you an audience on a personalized level, among your targeted clients worldwide and lend effective results for your marketing and advertising campaigns.