Hong Kong marketing messaging company www.tmssearch.com, which gives them instant access to an optimised, localised mobile site. This site allows viewers to interact, vote on polls, watch previews of forthcoming episodes, and receive exclusive trailers from FOX.
Hong Kong - TheTMSway and Fox International Channels have struck up a partnership to offer real time interactive promotions for the Fox TV series, The Killing.
Under the deal TheTMSway will provide Fox with a special TMS code "FOX 2011" which will be integrated into promotional spots for the thriller TV series.
TheTMSway, a mobile solutions provider, brings in the Philippines the TMS platform, a combined technology of new generation of shortcodes (TMSshortcodes.com) and a shortcode search engine (TMS search), both optimized for the new generation of mobile phones, which will take one-step ahead of the traditional SMS short code system in the region, and will increase the level of engagement between the business community and the Filipino consumers.
HONG KONG - Barclays, in partnership with MEC and MEC Access, is gearing up to roll out a vignette series leveraging its global title sponsorship of the FA Premier League.
Jonathan Ellis, CEO of The TMS Way, shares his top five mobile marketing tips.
1. Clearly identify your audience and understand the mobile statistics about the countries that you target in your campaigns.
In other words before ‘media hype’ lulls you into focusing your marketing or development budget on the Apple platform exclusively, consider this simple fact - 96.5 per cent of mobile users don’t use iPhones. Today the mass market is owned by the likes of Nokia and Samsung. Even when you break down smartphone users, 84 per cent don’t have an Apple handset.
“What advertiser would turn down more interactivity with their consumer?” ponders Omnicom Media Group’s regional CEO Barry Cupples. “If the answer is ‘we don’t want more interactivity’, we have a problem.”
Cupples has been looking at how smartphones can be used to turn conventional TV, print and outdoor outlets into two-way channels between brands and consumers – a move that could have far-reaching implications for Omnicom’s media agencies and their clients.
Consumer adoption of mobile Internet devices is exploding and mobile is emerging as a truly viable marketing medium for brands.
Despite issues of privacy, spam and the ongoing fragmentation of operating systems, recent mobile marketing success stories, based on coupon distribution or voting, have revealed that consumers are indeed willing to participate in timely and relevant campaigns.
Consumer adoption of mobile devices is exploding, and the mobile is emerging as a truly viable marketing channel. Despite issues relating to privacy, spam and the ongoing fragmentation of mobile operating systems, the recent success of some mobile campaigns, based on coupon distribution or voting reveals that consumers are willing to participate in timely and relevant campaigns.
ASIA-PACIFIC - TheTMSway, under the leadership of founder Frederick Saurat, is advocating a move away from push spam marketing to using mobile to provide instant answers to consumer requests through TMS shortcodes.
TheTMSway has launched TMSshortcodes.com, which it claims is the first ever shortcode technology that operates independently of telecoms operators. TMSshortcodes.com enables brands to instantly create a shortcode for a campaign and link it to mobile contents for URL messaging. This allows consumers with an internet-capable mobile to access a localized and personalized offer from any brand. The platform, developed by TheTMSway, links a Shortcode Editor to a new Shortcode Search Engine. This enables the distribution of personalized offers to engage in instant conversations with consumers.
Monetising mobile will happen. But when? Frederick Saurat, co-founder of mobile tech company, TheTMSway, picks a few places to begin. “Develop, monetise, and promote mobile business” is the Holy Grail. How can this best be done? “We do it with a telco-free platform that enables the distribution of mobile content to more than 220 countries. This multi-faceted platform delivers localised and personalised mobile content to consumers through targeted regions and provides clients tools to monitor and manage consumers’ data and statistics. So they know, for instance, which region is responding most to the mobile content.”
HONG KONG - The Hong Kong International Film Festival (HKIFF) hired mobile-technology provider TheTMSway to create a mobile portal for the event across the region to promote its featured films.
According to TheTMSWay, the company built a mobile portal that includes more than 70 trailers of films featured at the 17-day festival, as well as news updates and a real-time HKIFF Twitter feed.
The site is accessible to all mobile users via mobile internet browsers and allows audiences to both stream and download video clips.
HONG KONG – Bernhard Glock (pictured), former vice-president of global media and communication at Procter & Gamble, has joined the Hong Kong-based mobile technology company TheTMSway as non-executive director.
Glock assumes the role to help TheTMSway globally expand from Asia and advance its 'Media to Mobile' platform. He will help develop mobile platforms and monetisation strategies for brands and marketers.
Bernhard Glock has joined Hong Kong-based TheTMSway as a non executive director.
Glock, the former media chief at Procter & Gamble and current president of the World Federation of Advertisers, will help the company with its global expansion plans and customising its “Media to Mobile” platform of services.
Brands using social media to engage in conversation with consumers can now include a TMS tiny URL in a post which will link to a widget where consumers can “opt in” using their cell # to receive a mobile offer via a free message alert. The service is available in 160 countries.
Brands using social media to engage in conversation with consumers can now include a TMS tiny URL in a post which will link to a widget where consumers can “opt in” using their cell # to receive a mobile offer via a free message alert. The service is available in 160 countries.
ADOTAS - Behold, the missing link! TMSway has created a tunnel between social media and mobile couponing. At TMSfactory, brands can build a widget to be placed within a social media campaign; a user can “opt in, “enter his or her phone number and receive offers via text messages.
Brands using such sites can engage with consumers by using a TMS tiny URL in a post which in turn will link to a widget for consumers to opt-in. The service is available in 160 countries.“Actually we can see the migration of a majority of international and local brands to social media like…
For the third season of NBC's Heroes TV series, STAR TV has extended its promotion to Asia, targeting young and adult followers of the TV show who are also visible on social networks. The TMS Way Ltd. developed a mobile site for the promotion with videos of the third-season episodes, galleries, plot.
TheTMSway is a Hong Kong based mobile marketing company, specialising in brands and advertising agencies. The company is aiming to include merchants and retailers among its clientel by launching three new mobile coupon services. The services will deliver discounts, promtions, invitations and rewards to mobile consumers, directly from a mobile campaign.
Investing in mobile TV now makes sense, according to founder of TheTMSWay Frederick Saurat. “In a downturn economy there are opportunities to gain market share, and mobile, more than any media, offers ways to collect and manage data,” he says.
Kraft Foods' Toblerone has lunched the ‘Play it, Forward it, Share the Gratitude' mobile promotion targeting the digital generation -- students and young workers.
HONG KONG - French TV channel TV5Monde is extending its news and sports content - in particular French football and rugby league - to mobile and Facebook users. The pilot service is now available in more than 40 countries in Asia and the Middle East starting this week.
ASIA-PACIFIC - French TV network TV5Monde has unveiled a free bilingual mobile portal for users in Asia-Pacific that will reportedly offer a range of tools and services to support its cable and satellite distribution. In a statement, the company said the mobile platform, developed in conjunction with Hong Kong consultancy The TMS Way, would facilitate access to new, and in particular younger, audiences, as well as building loyalty with current subscribers.
I was out prowling the net just to pass out a boring Sunday, when I found this site: http://www.tmsfactory.com and the TMS Factory media to mobile platform. Figured, just have to share with you enterprise owners the good stuff which can land you an audience on a personalized level, among your targeted clients worldwide and lend effective results for your marketing and advertising campaigns.
