The new version of TMSshortcodes.com has released a solution for mobile app developers to deliver their App to different mobile OS consumers with only 1 shortcode

Hong Kong / Global (12 February 2011) – TheTMSway, a Telco-free shortcodes provider, announced today the release of a new version of TMSshortcodes.com with a feature that is custom-made to address the globalneed for promoting Apps in response to the fragmentation of the device Operation Systems.

The latest feature within TMSshortcodes.com (www.tmsshortcodes.com) gives mobile (and tablets) app developers a solution that provides them access to the different (OS) versions of their APP via the use of just one shortcode. By using the TMS open platform, a developer can come up with a unique shortcode and link it to the different and specific URLs (x1 per OS) of his new App.

“By way of illustration if we take the famous “Angry bird” App which was developed and deployed onto several platforms (iPhone, iPad, Android and tablets), the company behind the app. could use a shortcode like ‘BIRDS 123” to promote a direct access to the right app. version. Consumers using the code will land directly to the page where they can install the App for their specific devices. And if there is no version yet for their device, we can collect their data to alert them when the version will be available”, says Jonathan Ellis, the CEO of TheTMSway.

“We continue to provide cutting-edge solutions for both the marketing industry and mass consumer market. We are already working on the next step which will be the release of an App version of “TMS search”, the search engine of shortcodes, with personalized features and a vocal search functionality for the shortcodes” says Frederick Saurat, co-founder of TheTMSway.

About TheTMSway
TheTMSway, a Hong Kong based company, helps brands to develop mobile strategies providing a platform to develop distribute, monetize, and promote mobile business. With a technology based on a new generation of shortcodes, Telecom independent, allowing the distribution of location based offers, TheTMSway provides a unique solution to connect brands media campaigns to consumers using the mobile as a “1 click” bridge to engage in a conversation and deliver real time personalized content. www.theTMSway.com

About TMSshortcodes.com
TMSshortcodes.com is a platform, provided by TheTMSway Company, to create shortcodes for URL messaging. The service allows a brand to create a numeric or branded code and to associate it to localized mobile offers. The TMS shortcodes used in “call to action” marketing provide consumers, using their mobile to enter a TMS code in TMSsearch.com, a unique Url ID to access instantly to a personalized version of a brand offer.